According to analysts, TCL took 12.7 percent of the global smart TV market in the second quarter of this year, surpassing LG to become the world's second largest TV company, and nearly 60 percent of TCL's TV sales were in overseas markets, making it a truly international brand.
TCL overtook LG to become the world's second largest TV maker as China's manufacturing advantage became apparent.
In the global TV market, Samsung and LG used to be the top two companies for a long time, while Chinese TV companies, although maintaining a relatively fast growth momentum, have been unable to overcome these two mountains.
Chinese TV industry is one of the industries that beat international brands in the domestic market earlier. As early as the late 1990s, Chinese TV companies beat international well-known brands in the domestic market. However, since then, Chinese TV companies have been trapped in the domestic market for a long time.
Cause such results in a dominant position in the Chinese TV enterprise in the domestic market of this more than 20 years of time can never get rid of the dilemma of price war in TV the low profits of the enterprise, in 2017 China's TV industry net profit margin as low as 1.5%, nearly two years in the industry more losses, in the face of such situation to TCL actively seeking change.
TCL overtook LG to become the world's second largest TV maker as China's manufacturing advantage became apparent.
In the early days, TCL tried to expand its overseas market by acquiring international TV enterprises. In 2004, TCL acquired Thomson. However, its indigestion caused it to lose money and it took many years to solve this problem.
TCL was determined to make a change and later decided to enter the upstream of the industry chain and get involved in the LCD panel industry. In 2009, TCL prepared for Huaxing Optoelectronics. At the very beginning, Huaxing optoelectronics built an 8.5-generation LCD panel production line with the international advanced level at a high starting point. Later, it built an 11-generation LCD panel production line with the world's most advanced technology.
With TCL's efforts, Huaxing optoelectronics has rapidly developed into the world's second largest panel manufacturer. LCD panel accounts for nearly 60% of the cost of LCD TV. TCL, with its huge LCD panel production capacity, has opened up the TV industry chain and effectively controlled the cost. Meanwhile, Huaxing Optoelectronics' huge LCD panel production capacity has helped it rapidly expand its TV production capacity and its share in the global TV market has grown rapidly.
Due to Huaxing photoelectric and BOE, by contrast, the two big LCD panel enterprise's competition in China, South Korea's Samsung and LGD panel companies considering in terms of cost can't compete with Chinese panel companies continue to cut the LCD panel production capacity, including Samsung will completely shut down this year all the LCD panel production line, the Samsung even buy from Huaxing photoelectric liquid crystal panel, Korean TV decline in the competitiveness of the enterprises in the television market.
TCL overtook LG to become the world's second largest TV maker as China's manufacturing advantage became apparent.
Now TCL has overtaken LG to become the world's second-largest TV maker in the smart TV market. It is reported that 58 percent of TCL's TV sales have been completed in the international market, making it the domestic TV company with the highest proportion of overseas sales. TCL TV has become a real international well-known brand.
Since China's reform and opening up, it has relied on processing to develop its manufacturing industry, and processing accounted for less than half of China's imports and exports until 2007.The declining processing trade is due to the efforts of domestic companies, including TCL, which are now going global, and Chinese brands are increasingly becoming synonymous with quality brands.