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MiniLED | huawei's first MiniLED wisdom screen officially released

2021.07.30
On the evening of July 29, Huawei released its first MiniLED Smart Screen V 75 Super, priced at 24,999 yuan.


Make it Possible

Super is embodied in four aspects: Super picture quality, Super sound quality, Super intelligence, Super design.

Super picture quality represents the Mini LED backlight display technology. The number of Huawei Smart Screen V 75 Super Mini LED is up to 46,080, with the largest physical partition in the world -- 2880 partition. The peak brightness is up to 3000NITS, the color gamut covers 97% DCI-P3, and the screen refresh rate is 120Hz, achieving ultra-fine light control and high dynamic display effect. The bead area of the Smart Screen V 75 Super is only 0.075mm², which is 1/120 of the traditional LED bead area (9 mm²), so the Performance of huawei Smart Screen V 75 Super is very good.

Whether it is the number of Mini LEDS or the light control partition, Huawei Smart SCREEN V 75 Super exceeds most of the Mini LED backlit TV brands that have been released. The display quality, dynamic contrast, color gamut and so on should be at a high standard level. In addition, according to LEDinside, The Mini LED chip supplier of Huawei V75 Super is Huacan Optoelectronics.




From smart phones to smart screens, Huawei explains how to make wisdom bigger; From the first OLED TV in 2020 to the first Mini LED backlit TV in 2021, Huawei has shown its determination to penetrate the mid - and high-end TV market, and its layout in the consumer electronics market is clear.

At present, Huawei Smart Screen includes FOUR series of SE/V/S/X/B. The release of V 75 Super has enriched huawei smart screen mid-range and high-end product lines, and further expanded the global Mini LED backlight TV product lineup.



In terms of TV market share, according to TrendForce, the top five brands in global TV shipments are Samsung, LG, TCL, Hisense and Xiaomi. Although Huawei still has a certain gap with these brands. However, the strong appearance of huawei SMART SCREEN V 75 Super Mini LED backlight TV may change the pattern of TV market in the future. After all, Huawei's brand concept is "Make it Possible".


Brand must compete

In the new era of big data, the Internet of Things, AI intelligence and 5G network communications, the country has vigorously promoted the construction of smart cities and built a smart ecosystem. In this context, smart home ushered in new opportunities for development, and smart TV, as a part of smart home, also has a broader space for development.



In recent years, in the field of consumer electronics applications, well-known brands such as samsung, millet, huawei is no longer limited to the small and medium size fields such as mobile phones, laptops, monitors, all arena gradually extend to the wisdom of the potentiality of medium size domains such as TV, this reflects the trend of the development of the industry, also represents the latest market trend.



In the TV space, traditional LCD TVS are fading away due to the lack of profit margins, and OLED TVS are emerging, followed by Mini LED backlit TVS, which have become a strong rival to OLED TVS in a short period of time. Mini LED backlit TVS are already comparable to OLED TVS as a mid-range and high-end product.



On the one hand, Mini LED backlit TVS are superior to OLED TVS in terms of cost and longevity at the same performance level. For example, a Mini LED backlit TV with about 16,000 Mini leds and 2,000 light-controlled partitions costs 15 percent less than an OLED TV panel.

On the other hand, the OLED TV supply chain is relatively simple, for example, only ONE OLED panel supplier is CURRENTLY LGD. On the other hand, Mini LED backlight supply chain has a large number of manufacturers in each link, and the industrial chain is gradually maturing.



Combined with many factors, Mini LED backlight TV has become the focus of attention at present, and has also become a competitive place for major TV brands at home and abroad. Up to now, 11 brands have launched Mini LED backlit TVS, and the competition is getting fierce. among them, the development and shipment of Samsung Mini LED backlit TVS will have a big impact on the industry.



It is reported that the Samsung Neo QLED Mini LED backlight TV has received good market feedback since its launch. Samsung said in April that the Mini LED backlight TV supply exceeded the supply. However, Samsung has opened an additional Mini LED production line in Vietnam to get ready for mass production and expects to produce two million Mini LED backlit TVS this year.



While other brands have been on the Mini LED backlit TV gold track for some time, It's not too late for Huawei to join. After all, from the perspective of the supply chain, the technological reserves and cost control capabilities have made a qualitative breakthrough, which means that Huawei's smart screen can fully guarantee product quality and better enhance the consumer experience.

Mini LED backlight module full line solution

In the field of flat panel display equipment, one of the most important products of Vogel is the Mini LED backlight assembly line, which is the key equipment in the production of backlight. It has the functions of automatic grouping of brightening film, automatic cleaning of diffusion board, automatic grouping of diffusion board, automatic Tape adhesion, AOI detection and so on. Its equipment process is mainly composed of manual, automatic, check three parts, can greatly reduce the production of unnecessary errors and problems, and under the intelligent operating system, the assembly precision can be controlled in ±0.1mm, accurately grasp the details, to create higher quality products.




The Mini LED backlight assembly line is a demonstration of Vogel's technology efforts to stay ahead of the industry, not only to meet the current market demand for semiconductor display, but also to provide customers with more and better solutions. Founded in 2009, Vogel enjoys a high reputation for technological innovation and Japanese-style quality control system, and has established cooperative relations with many large domestic and foreign companies.



Vogel has always been committed to providing global customers with intelligent equipment, whole-line automation solutions and "intelligent factory hardware and software integration" solutions. From design, planning, execution, production, service and other value chains to achieve end-to-end integration, the overall collaborative manufacturing process of digital, information and automation, not only to meet the customer's intelligent, flexible, integrated needs, but also to help customers improve market competitiveness.



Maintained a continuous efforts in addition to the technology progress of beginner's mind, vogel shares are also constantly improve on customer service, always adhere to the "customer first" values, play the advantages of local suppliers, with "a phone call, no attachments" service standards to provide clients with the professional technical support and after-sales service. I believe that in the future, the development of Vogel will continue to maintain such vitality, to help make a contribution to the localization of equipment!