Boe: TV product prices continue to be under pressure in Q2
2022.05.07
Recently, BOE said in an institutional survey that since the second half of 2021, panel prices have been structural adjustment, TV, IT LCD products prices have fallen to varying degrees, overlay the external environment in early 2022 and other aspects, client demand has been affected to some extent. As sentiment gradually digests, there will be a slow pick-up on the demand side.
TV product prices continue to pressure in the second quarter, still at the bottom, but the possibility of a sharp decline is unlikely. With the arrival of the peak season in the second half of the year, new product launches, major sports events and other aspects of the impact, demand is expected to improve, product prices will also have the opportunity to usher in a rebound.
In IT, product prices are expected to remain slightly volatile, and are expected to repair along with TV prices by the end of the second quarter.
In the first quarter of 2022, in the face of market fluctuations and other challenges, the company achieved operating revenue of 50.476 billion yuan, year-on-year growth; Net profit attributable to shareholders of listed companies is 4.389 billion yuan, the fluctuation range of performance is less than the fluctuation of product prices.
According to the data of third-party consulting institutions, in the first quarter of 2022, the company maintained the market share of five traditional mainstream LCD products in the world first, among which THE market share of TV reached the highest level in history of 25%, and the market share of TPC increased by 10% compared with the end of 2021. In terms of flexible AMOLED, shipments in the first quarter increased by nearly 50% year-on-year, and the market share continued to increase compared to the end of 2021.
In terms of revenue structure, in the face of structural fluctuations in the industry, the company adjusted the product structure flexibly and continued to improve the revenue structure. In the first quarter of 2022, the revenue of TV products accounted for 20%, which was about 8% lower than that of 2021. IT products accounted for 47% of the revenue, an increase of about 5% compared with 2021; MBL and innovative applications accounted for 33% of revenue, an increase of approximately 3% compared to 2021. Among them, revenue from flexible AMOELD products accounted for more than 13%.
Source: Bulletin