At 14:30 on August 26th, TCL held the strategic press conference of TCL Mini LED with the theme of "Seeing, having a better vision" in Shenzhen. Zhang Shaoyong, vice President of TCL Industry, CEO of TCL Electronics and General Manager of China Marketing Department, announced the strategic layout of TCL Mini LED. It also announced the launch of the Thunderbird FF1, 98-inch TCL X9C and 98-inch TCL Q6E.

Zhang Shaoyong said that TCL Mini LED strategic layout includes Mini LED strategic layout of the whole industrial chain + mastering the core leading technology of Mini LED +Mini LED production capacity global layout + multi-brand Mini LED full product line layout at home and abroad +Mini LED industry top leading team and other aspects. It is planned that the penetration rate of Mini LED in LARGE-size sales of TCL will exceed 60% in the next three years.

In the future, TCL will implement the Mini LED strategy and ultra-large screen strategy. TCL believes that in 2021, the size of China's color TV industry will enter the era of super-large screen, and the sales of 80-inch + products are growing rapidly. Against this backdrop, TCL launches two 98-inch IMAX smart screens -- TCL X9C and TCL Q6E.

The 98-inch TCL X9C, priced at 45,999 yuan, is the industry's first frameless giant screen. It adopts QLED quantum dot technology and supports dual 120Hz and full ecological HDR. The 98-inch TCL Q6E, priced at 21,999 yuan, is powered by galaxy multi-partition optical engine, equipped with Enbridge 2.1 independent audio, equipped with 4GB+64GB storage, and supports all-scene interconnection. At the same time, the 98-inch TCL X9C and TCL Q6E both allow users to freely download applications through the Ebay market to expand home big-screen entertainment functions.

TCL X12 8K MiniLED Star Screen. With MiniLED technology, the brightness of the new X12 reaches an amazing 3000 nits. At the same time, 96,000 LED chips constitute up to 1920 physical backlight partitions, which are controlled by 24 neural network chips. The extremely fine backlight partition control gives the TV a contrast ratio of 10 million to 1, which is not far behind the PERFORMANCE of OLED technology.

It is also worth mentioning that TCL's independent brand Thunderbird will launch its first mobile phone, The Thunderbird FF1, which will be priced at 2,499 yuan for a 2GB+128GB version and 2,799 yuan for an 8GB+256GB version.

According to the introduction, thunderbird FF1 front uses the unbounded screen design, 6.67 inches of screen with only 1.3 millimeters of side frame, screen accounted for as high as 94.7 percent. At the same time, the Thunderbird FF1 also equipped with 120Hz ultra high refresh rate, better, faster elimination of visual drag. The Thunderbird FF1 also supports 60Hz and 120Hz intelligent dynamic frame rate adjustment, which can be adjusted to change the refresh rate according to different scenarios, helping to save power and improve battery life. The Thunderbird FF1 comes in two colors: glacier Lake green and sky black.

In terms of battery life, the THUNDERbird FF1 has a large 4300mAh battery that can support 7.9 hours of online gaming, 9.1 hours of online video watching, or 24.9 hours of talking. Support 66W flash charge, can charge 60% in 17 minutes, can fully charge 100% in 40 minutes.


The Thunderbird FF1 mobile phone adopts dual-mode 5G, which is accelerated by 5G and Wi-Fi smart twin engines, and transfers the traditional 5G or Wi-Fi single-way transmission mode into 5G+Wi-Fi simultaneously.

The thunderbird FF1 will be available for pre-sale at 16:00 on September 6 and online and offline all-channel sales at 10:00 on September 10. The 8+ 128GB version will be priced at 2,499 yuan, and the 8+ 256GB version will be priced at 2,799 yuan.

In addition, ZHANG Shaoyong, CEO of TCL Electronics, also revealed that with the rapid development of 5G, XR (Extended Reality) is expected to become a special scene for the next generation of mobile intelligent platform and 5G application. In the second half of this year, the Thunderbird brand strategically positioned the XR market to create a more immersive big-screen viewing experience and richer entertainment content for users.